Graphic Design

Catalogs

The distribution of catalogs has changed significantly. While many companies put their product "catalogs" on their websites, there still remains the need for the more traditional catalog formats. The type and amount of production work that goes in to catalogs has largely stayed the same; only the quantities printed have changed (downward), to zero in some cases, with distribution done electronically, in PDF form.

These samples were all distributed in both print and PDF formats.

Short Form Product Catalog

This short form catalog provides a very broad brush offering intended to showcase...

Full Line Catalog

This 626-page full line catalog is an example of the shift from distribution in print to less costly electronic...

"Brochure"-Style Catalog

This is a brochure-style, 8-page catalog for a mature product line...

Design Catalog

This design catalog for thermal cut-off components included application...

3-Ring Binder Catalog Section

This Buyer's Guide for the Instrument Transformer division of General Electric needed to be...

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Solution: Short Form Product Catalog

This short form catalog provides a very broad brush offering intended to showcase capabilities for custom thermal solutions, in addition to specific product offerings. Application information provides designers with detailed "how" and "why" information regarding thermal management solution options.

The cover artwork was created by building 3D models of the client's heatsink products and rendering a 3D city scene.

Short Form Product Catalog PDF (6.3 MB)
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Solution: Full Line Catalog

This 626-page full line catalog is an example of the shift from distribution in print to less costly electronic (pdf and web-based) means. This project, including 2,200 performance curves and graphs generated from raw engineering data, product photos, 3D product models, spec and description edits, and full book production was completed in 90 days, start to finish, and delivered on time and on budget. This was the last time this client printed a their full line catalog.

Full Line Catalog PDF (7.6 MB)
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Solution: "Brochure"-Style Catalog

This is a brochure-style, 8-page catalog for a mature product line. It was printed since there was little danger of product changes.

"Brochure"-style Catalog PDF (1.9 MB)
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Solution: Design Catalog

This design catalog for thermal cut-off components included application and theory of operation information.

Design Catalog PDF (352 KB)
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Solution: 3-Ring Binder Catalog Section

This Buyer's Guide for the Instrument Transformer division of General Electric needed to be updated at minimum cost. A 3-ring binder approach was chosen to allow simple field updates as changes were made to the extensive mechanical drawings, performance curves, and data tables.

3-Ring Binder Catalog Section PDF (368 KB)
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