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Custy’s RestaurantProblem:The original owner of a regionally well-known “all-you-can-eat” seafood buffet restaurant wanted to re-open after almost thirty years of closure. The new location was within the geographic territory that drew patrons originally, but was over an hour away from the original market. |
Solution:A multi-tier brand identity, advertising and direct mail promotional campaign was designed and executed. A full complement of materials were created to support the advertising, opening, and daily operations of the restaurant. A characature of the owner was created and used as the basis for the “Custy's” character that appears on all materials. |
Results:The restaurant opened its doors to excellent reviews. Exit interviews conducted with diners confirmed viability of both ad and direct mail campaigns. |
Solution: LogoPhotos of the owner were used to create the characature and the logo/brand identity. |
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Solution: Business CardAfter the logo design, all materials were derived from the business card "identity." |
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Solution: Table Beverage Card5"x7" beverage card on tables in plastic holder. |
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Solution: Entrance SignThis 46"x46" sign was hung on the wall at the hostess station at the front of the restaurant. |
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Solution: PostcardThis is one of the postcards mailed out early in the post-opening campaign. |
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Solution: Quarter Page AdvertisementA number of black & white ads were created for various newspapers with the required demographics and coverage. This quarter-page ad was for a special Sunday magazine section. |
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Solution: Restroom SignsA playful addition to the decor of the restaurant - his and hers! |
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Solution: Beer Tap HandleCusty's served a private-labeled draft beer. These are the tap handles used in their lounge. |
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Solution: Water Bottle LabelCusty's private-labeled water from a local distributor. This label was designed and produced to both the client's and bottling company's requirements. |
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