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VXI CorporationProblem:VXI is a fast-growing manufacturer of telephone headset and related products for speech recognition, computer telephony, and general telephone applications. They had no Marketing department, but did have a need for a wide variety of sales, marketing, advertising, POS, and promotional materials. The Engineering department needed a resource for technically and dimensionally accurate artwork for pad and screen printing on actual product. Working with their Marketing Director, OEM developed numerous campaigns and then produced hundreds of items for new product launches, trade shows, POS displays, promotional and sales events, and product packaging. Additionally, pad and screen printing artwork for well over 100 products were created and prepared for VXI's vendors globally. |
Results:In response to our joint efforts, VXI's sales grew by 50% over a 4-6 year span. |
Solution: New Product RenderingA rendering of a 3D model of a new product for use in a catalog. |
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Solution: Product User GuideA very typical user guide for a consumer telephone headset system. These were "Z-folded" to fit inside the box with the product. |
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Solution: Design ElementGraphic element used in a comprehensive catalog. |
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Solution: Catalog CoverThe cover for a comprehensive catalog. The head and headset were build as 3D models and rendered out for the cover. |
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Solution: Product Box Printing/Diecutting ArtworkTypical artwork and diecutting drawing for a (headset) product packaging box. Dimensional accuracy is very important for production. |
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Solution: Product Line LogoA brand logo for a computer speech recognition headset product line. |
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Solution:The front cover for a user guide for a consumer product. |
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Solution: Promotional T-Shirt ArtworkA 3D model of the human head and a telephone headset, colored to represent diverse target markets. The T-shirt tag line read "No matter who you are, or what you do, we have your headset." |
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Solution: Hardware/Software Installation/User ManualA hardware and software user and installation guide for a computer telephony headset. |
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Solution: Product Pad Printing/Silk Screening ArtworkThis is a typical drawing for pad printing or silk screening artwork to be applied directly to the actual product. We worked with engineering drawings of the product to generate the artwork. Precision and accuracy are required since these drawings are used for imprinting the final product, many times off-shore, with attendent difficulties with schedule and cost for revisions or changes. |
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