GSI Lumonics

Problem:

GSI Lumonics was launching a new product into their market place. They needed a brochure for engineer to engineer selling that would quickly and clearly present the performance advantages of their product, in terms of both the hardware and simplicity of programming.

Solution: Sales Brochure

This 4-page brochure was created. There is enough text to tell enough of the story to initiate a design dialog, plus graphics that quickly convey how and where the product is used.

Results:

Marketing and Sales were both very receptive to the brochure. The Sales pipeline welcomed the concise specifications and operational descriptions.

Solution: New Product Line Data Sheet

Two-page data sheet for new product line launch.

Solution: Product Poster

Tabletop poster used in tradeshow booth.

Solution: Trade Journal Ad

The photography for this ad was done in our studio. The large lens on the front of the product was added in digitally. The hummingbird logo was added to the product digitally as well.

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