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Martel ElectronicsProblem:Martel had been designing and building hand-held process calibration instrumentation for a number of years, private labeled for some very well known, world-wide manufacturers. Their own in-house brand had seen lackluster sales during the same time period. They wanted to improve visibility of their own brand. |
Solution:A strategy was set in place to increase brand recognition with implementation including space advertisements, banner ads, e-newsletters, direct mail, product posters, product selection guides, useful promotional items, product data sheets, new product brochures, trade show materials, a Flash®-based Facility Tour, and Flash®-based product training tutorials. |
Results:Sales of the in-house brand rose by 500% in three years. |
Solution: Product Family AdA typical full-page ad for one of the product families. |
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Solution: Product Family BrochureProduct family brochure with application information. |
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Solution: Secondary Product Line CatalogFull-line product catalog for a secondary product line. |
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Solution: Motion Graphics for TradeshowThe client a high-energy motion graphics sequence for display on a large-screen monitor in their tradeshow booth to attrack attention. Product photography and text elements were used to create a motion graphics sequence. A high-energy soundbed was composed to provide an up-tempo beat. The motion graphics sequence was output in the DVD video format. |
Solution: Packaging InsertThe front and back of a package insert card for a line of data logger products. |
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Solution: Space AdvertisementA space ad for a product family. The products are depicted on the playing cards. This ad was created by combining several 3D scenes created for it. |
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