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TeradyneProblem:Teradyne headquarters has large, multi-talented marketing, communications, and applications engineering departments.Despite these assets, they needed to produce a number of highly technical sales documents for their multi-million dollar semiconductor test systems. They needed the documents produced "off-line," that is, with minimal impact to the normal, every day functions of the people whose knowledge was the resources for the documents. |
Solution: Technical System DescriptionA series of interviews with Applications Engineers, Marketing Managers, and Software Engineers produced a 3-foot stack (literally) of resource materials and dozens of PowerPoint® presentations. All of this source information was "ingested" and used to produce a detailed outline for the System Description. OEM then wrote and illustrated the System Description to the outline. Three of these System Description documents were produced - one for the main system itself, and two for specialized feature sets/test configurations. |
Results:The client was able to have the pre-sales document they needed with minimal impact on internal personnel. The technical sales staff had the high-level technical tools needed to sell these highly complex test systems. As a leave-behind, the System Description and ancillary documents answered virtually all of the questions necessary for the customers' engineers to make a purchasing decision. |
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